Here is the updated Privacy Policy for Charlotte Data Solutions.

This revised version integrates disclosures for the full Google tracking stack—including Google Analytics 4 (GA4), Google Signals, Google Ads (conversion tracking & remarketing), Google Ads Enhanced Conversions (with SHA-256 hashing), Google Tag Manager, and Google Consent Mode v2—alongside your existing disclosures for Microsoft Clarity and Microsoft Advertising.

Privacy Policy for Charlotte Data Solutions

Effective Date: September 2026

Charlotte Data Solutions (“Charlotte Data Solutions,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit charlottedatasolutions.com, contact us, request a quote, or otherwise interact with our website.

  1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Phone number
  • Company or organization name
  • Project or service information
  • Information submitted through contact forms, quote requests, email, or other communications

Information submitted through our contact forms may be stored in our website platform, email systems, or customer relationship management tools for the purposes described in this policy.

Information Collected Automatically

When you visit our website, certain information may be collected automatically using cookies, pixels, web beacons, SDKs, tags, and similar tracking technologies, including:

  • IP address
  • Browser type, language, and device information
  • Operating system and platform
  • Pages viewed, links clicked, and navigation patterns
  • Approximate geographic location derived from IP address
  • Referring website, source, or campaign identifier
  • Date, time, and duration of visits
  • User interactions, heatmaps, and session activities
  • Advertising and campaign referral information
  1. How We Use Information

We may use information collected through our website to:

  • Respond to inquiries and quote requests
  • Provide, operate, and support our services
  • Communicate with customers and prospective customers
  • Understand how visitors interact with and navigate our website
  • Improve website performance, functionality, content, and user experience
  • Measure the performance, attribution, and effectiveness of our advertising and marketing campaigns
  • Deliver personalized content and relevant online advertising
  • Maintain website security, detect fraud, and prevent misuse
  • Maintain appropriate business and financial records
  • Comply with applicable legal, regulatory, and contractual requirements

We do not use information submitted through our website for unrelated purposes without appropriate notice or consent where required.

  1. Cookies, Tags, and Similar Technologies

Charlotte Data Solutions uses cookies, web beacons, pixels, software scripts, and similar tracking technologies to operate our website, analyze traffic, optimize site performance, and measure advertising campaigns.

We utilize Google Tag Manager to organize and deploy these analytical and marketing tags across our site. While Google Tag Manager itself does not set cookies or directly collect personal data, it triggers third-party tags that may collect information according to your privacy and consent selections.

We categorize the technologies used on our website as follows:

  • Necessary Cookies: Essential for core website operations, security, and accessibility.
  • Functional Cookies: Support enhanced features, site performance, and preferences.
  • Analytics Cookies: Help us understand site usage, visitor volume, traffic sources, and interaction behavior.
  • Advertising & Targeting Cookies: Measure campaign effectiveness, track conversion actions, build target audiences, and deliver relevant advertisements across third-party networks.

Our primary third-party technology providers include Google (Google Analytics, Google Ads, Google Tag Manager) and Microsoft (Microsoft Clarity, Microsoft Advertising).

  1. Your Cookie Choices and Consent Management

When you visit our website, you are presented with options to Customize, Reject All, or Accept All non-essential cookies and tracking technologies.

Managing Your Preferences

  • You can review or change your cookie consent preferences at any time by selecting the cookie/privacy settings icon displayed on our website.
  • You may configure your web browser settings to block or delete cookies. Note that blocking essential cookies may impact certain website features and functionality.

Google Consent Mode v2

Our website utilizes Google Consent Mode v2 (and similar consent signals) to pass your cookie preferences directly to Google tags dynamically. Based on your consent choices:

  • If you grant consent for analytics and advertising, tags will process identifiers and user interactions normally.
  • If you decline or revoke consent for analytics or advertising cookies, relevant Google tags adapt dynamically (analytics_storage, ad_storage, ad_user_data, and ad_personalization), operating in a restricted or cookieless state without setting persistent tracking identifiers.

Global Privacy Control (GPC) and Do Not Track (DNT)

Where required by applicable law and supported by our consent management platform, we honor recognized browser-based privacy preference signals, including Global Privacy Control (GPC) and Do Not Track (DNT) signals.

  1. Analytics and Advertising Services

We partner with third-party analytics and advertising service providers to evaluate website performance, understand visitor engagement, and run targeted marketing campaigns.

  1. Google Services
  • Google Analytics 4 (GA4) & Google Signals: We use Google Analytics to analyze user traffic, pages visited, device types, referral sources, and on-site behavior. We may also enable Google Signals, an advanced feature that collects aggregated, anonymized cross-device data from users who are signed in to their Google accounts and have enabled Ads Personalization. This provides us with high-level demographic and interest insights without identifying individual users. You can learn more or opt out of Google’s ad personalization via Google Ad Settings.
  • Google Ads & Conversion Tracking: We use Google Ads tags to track user actions following an ad click, measure return on ad spend, build remarketing audiences, and display personalized ads to visitors on the Google Display Network and Google Search.
  • Google Ads Enhanced Conversions: To improve measurement accuracy and attribution, we utilize Google Ads Enhanced Conversions. When you voluntarily submit information on our website (such as filling out a contact form or requesting a quote), first-party customer data (e.g., your email address, phone number, name, or address) is collected, pseudonymized using a secure, one-way SHA-256 hashing algorithm, and securely transmitted to Google. Google matches this hashed data against logged-in Google accounts solely to attribute conversion events to ad interactions. We do not transmit sensitive personal data or unhashed identifiable data for enhanced conversions.

To learn more about how Google processes data, review Google’s Privacy & Terms. You can also install the Google Analytics Opt-out Browser Add-on.

  1. Microsoft Services
  • Microsoft Clarity: Collects interaction metrics through session replays, heatmaps, scroll behavior, and click activity to help us identify user friction points and optimize website usability.
  • Microsoft Advertising: Uses tracking cookies and pixels to evaluate marketing performance, track ad conversions, and deliver targeted advertising across Microsoft networks.

For more information, review the Microsoft Privacy Statement.

  1. Sharing of Personal Information

Charlotte Data Solutions does not sell personal information in exchange for monetary compensation.

We may disclose personal information to service providers and technology partners that assist us with:

  • Website hosting, infrastructure, and security
  • Data analytics and session performance tracking (e.g., Google, Microsoft)
  • Advertising, remarketing, and conversion measurement
  • Email communications and CRM systems
  • Business operations and legal compliance

Certain state privacy laws broadly define “sale,” “selling,” or “sharing” to include disclosures of personal information or identifiers to third parties for targeted advertising or cross-context behavioral advertising. Where applicable under local law, you may opt out of these activities using the privacy controls on our website or by submitting a request as described below.

We may also disclose information when required by law, court order, or subpoena, or when reasonably necessary to enforce our terms, protect our rights, prevent fraud, or safeguard user safety.

  1. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes outlined in this policy, maintain accurate business records, comply with contractual obligations, resolve disputes, and comply with legal requirements. Retention timelines vary based on the nature of the data and applicable laws.

  1. Your Privacy Rights

Depending on your state or country of residence, you may have specific legal rights regarding your personal information, including the right to:

  • Access or confirm processing of your personal information
  • Correct inaccurate or incomplete information
  • Delete certain personal information
  • Opt out of targeted advertising, profiling, or the “sale/sharing” of personal data
  • Withdraw consent previously granted for data processing
  • Data Portability, to receive your data in a structured, portable format

To exercise any of these rights, please email us at info@charlottedatasolutions.com. We may take reasonable steps to verify your identity before processing your request.

  1. International Data Transfers

Our website is hosted and operated in the United States. Information collected through our website may be transferred to, stored, and processed in the United States or other locations where our service providers maintain facilities. If you access the site from outside the United States, note that data protection laws in the U.S. may differ from those in your jurisdiction.

  1. Data Security

We maintain administrative, technical, and physical security measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

  1. Third-Party Websites and Links

Our website may contain links to third-party websites, plug-ins, or applications. Charlotte Data Solutions is not responsible for the privacy practices, content, or security of third-party platforms. We encourage you to read the privacy policies of any third-party website you visit.

  1. Children’s Privacy

Our website and services are intended exclusively for businesses and commercial audiences and are not directed to children under 13 years of age (or under 16 where required by law). We do not knowingly collect personal information from children.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our technologies, business practices, legal requirements, or service providers. When updates are made, we will revise the Effective Date at the top of this policy. The current version will always be available at [charlottedatasolutions.com/privacy-policy](https://charlottedatasolutions.com/privacy-policy).

  1. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Charlotte Data Solutions

Email: info@charlottedatasolutions.com

Website: charlottedatasolutions.com